Start Small and Save your Brand fame.

What would happen if Someone Opens a restaurant, They have world-class Chefs working for them Someone came to the restaurant and ordered Hard Boiled eggs which take Exactly 12 minutes for cooking to perfection but the owner was firm to serve it in 5 minutes Can a World Class Chef can do it in half the time?

After eating the Hard-Boiled eggs The customer said this is not what we ordered, you have a world-class chef working for you but he can’t cook a simple Hard Boiled egg? So who is to blame the Chef or The Owner?

As designers build a lot of Digital Products as a part of our daily business.
We have many clients coming to us, who want us to build a new product for themselves and they have a fixed mindset of designing a product with anything that could be just rolled out in the market as soon as possible, they also want each and every major functionality in their products and don’t even want to compromise on the deadline.

We as designer, when are met with such demands we realise that the time provided to us is not enough to carry out our researches & to grasp the exact needs of the user and build a product around it.

When we go back to stakeholders and say that we don’t think the time is enough to make a product with a good ‘User Experience’ they often Come up with an excuse saying, “at current stage We are just building what is necessary and we would evolve this product over the time”

The moment the product rolls out in the market it has a lot of bugs and things are out of place which leads to Users getting frustrated and not being able to use the product, which then generates a lack of trust in the brand itself.

It’s similar to going to a restaurant with a huge mouthwatering menu but anything you order isn’t nearly good as the name suggests, the food is not Cooked to perfection and you end-up getting disappointed and deciding not go to that restaurant again as there are plenty of other Restaurants which serves great food.

There are heavy chances that the customer won’t come to your restaurant ever again unless you provide huge discounts and promise that improvements have been made. Likewise, if you won’t improve the customer would spread up words to other customers and you’ll lose your goodwill in the market n ultimately would end up losing the business.

So the time that would be used to improve the mistakes later on, while being on the risk of losing the trust n brand value, could be utilized in the beginning to design the product which is worth the user needs.

when we create Digital Products what we can do is roll out lesser number of functionalities at first but make sure that the operations we provide are absolutely our best that would help a brand not ruin its name and save the later pains of correcting the past mistakes.

concludingly, i’d like to mention that anyone who thinks MVP should have every major functionality is wrong, MVP is a process, which in itself is incomplete, we can’t expect to roll out some incomplete result in front of the user and expect great feedbacks, and Thus we should begin with something simple but perfect, that can help us capture the trust in the market rather than the risk of jeopardizing our brand name.